Enterprise Tech / Marketing & Ad Tech
Best A/B Testing Software Companies
What is A/B Testing Software?
A/B testing software is a powerful tool that enables businesses to optimize their digital marketing campaigns. It allows businesses to test different variations of their website or app, such as different headlines, images or CTAs (calls to action), to see which delivers the best results. A/B testing solutions offer detailed insights that enable businesses to make informed decisions on how to improve their engagement and conversion rates. By leveraging A/B testing software, businesses can save time, reduce costs and ultimately maximize their return on investment. It's an invaluable tool for any business looking to optimize their digital presence and make the most of their marketing budget.
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Top A/B Testing Software Companies
Evolv Technologies is a website optimization testing platform for companies to evaluate the effectiveness of online content using A/B testing.
Known Partners
YouTube , SoFi Stadium, Shopify, and 2 more
Key People
Michael Scharff, Tyler Foster
Kameleoon provides software-as-a-service (SaaS) A/B testing and personalization solutions. It allows marketing teams to produce optimized and personalized experiences for each of their visitors and to take the right decisions at the right time. The company was founded in 2012 and is based in New York, New York.
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Statsig offers application-building solutions that automate A/B tests. The company's digital solutions aim to help users analyze, visualize and interpret data. Statsig was founded in 2021 and is based in Kirkland, Washington.
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AB Tasty provides conversion rate optimization software. It offers clients advanced personalization and testing technology so users can create experiments in real time and evaluate the effectiveness of different website configurations. It was founded in 2009 and is based in Paris, France.
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Adapty offers an online program that can remotely change in-app paywalls, send discounts in push notifications, and track subscription events to drive revenue. The A/B testing format allows businesses to achieve greater customer engagement. Adapty was founded in 2019 and is based in New York, New York.
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Ninetailed develops a customer experience optimization solution to convert customer and content data into intelligent experiences. It specializes in personalization, experimentation, unified customer profiles, A/B testing, privacy-first personalization, and edge-side re-rendering. The company was founded in 2021 and is based in Berlin, Germany.
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Wingify develops the Visual Website Optimizer (VWO), a website testing platform used by more than 3,700 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage with their digital properties. VWO offers marketers an easy-to-implement and use, but highly effective A/B testing, Multivariate testing, behavioral targeting, usability and heat map testing solution that requires no coding knowledge.
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Our Methodology
The ESP matrix leverages data and analyst insight to identify and rank leading private-market companies in a given technology landscape.
What is A/B Testing Software?
A/B testing software is a powerful tool that enables businesses to optimize their digital marketing campaigns. It allows businesses to test different variations of their website or app, such as different headlines, images or CTAs (calls to action), to see which delivers the best results. A/B testing solutions offer detailed insights that enable businesses to make informed decisions on how to improve their engagement and conversion rates. By leveraging A/B testing software, businesses can save time, reduce costs and ultimately maximize their return on investment. It's an invaluable tool for any business looking to optimize their digital presence and make the most of their marketing budget.
Expert Collections
Market Map
Similar Markets
Do you compete within A/B Testing Software?
Reach more buyers.
Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.