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Care/of

takecareof.com

Founded Year

2016

Stage

Corporate Majority | Acquired

Total Raised

$84.67M

Valuation

$0000 

About Care/of

Care/of is an online retailer that offers a monthly subscription of personalized vitamins. On August 27, 2020, Bayer acquired a majority stake of Care/of for $225 million.

Headquarters Location

9 Great Jones Street #4

New York, New York, 10012,

United States

877-227-3631

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Research containing Care/of

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Care/of in 2 CB Insights research briefs, most recently on Jun 29, 2021.

Expert Collections containing Care/of

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Care/of is included in 4 Expert Collections, including E-Commerce.

E

E-Commerce

10,709 items

V

Vitamin & Supplement Startups

662 items

W

Wellness Tech

1,370 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

B

Beauty & Personal Care

858 items

These startups aim to provide health treatments, diagnosis tools, and products that do not require a prescription or connection with a health professional to enhance personal wellbeing. This includes supplements, women's health maintenance, OTC medicines, and more.

Care/of Patents

Care/of has filed 2 patents.

The 3 most popular patent topics include:

  • Graphical projections
  • Honeycombs (geometry)
  • Light machine guns
patents chart

Application Date

Grant Date

Title

Related Topics

Status

4/30/2018

3/17/2020

Technical drawing, Graphical projections, Roadsters, Light machine guns, Honeycombs (geometry)

Grant

Application Date

4/30/2018

Grant Date

3/17/2020

Title

Related Topics

Technical drawing, Graphical projections, Roadsters, Light machine guns, Honeycombs (geometry)

Status

Grant

Latest Care/of News

Care/of Releases Metabolism Survey Findings and Launches New Supplement

Feb 22, 2023

Ingestible brand Care/of on Wednesday released findings from its recent third-party metabolism survey of 1,059 people, as well as a new supplement, Chromium + Apple Extract, $19, to support metabolic health. Care/of’s survey findings reported a general lack of consumer understanding when it comes to the metabolism, including the following: Key Takeaways: Less than one-third of respondents said they knew what the metabolism is and how it functions. Even fewer knew how to support it. Seventy-five percent associate the metabolism with calorie burning and weight loss. Although 55 percent of women and 61 percent of men prioritize fitness as a health goal, only 33 percent of total respondents associated a healthy metabolism with muscle mass, muscle tone or blood flow. Sixty-five percent of respondents said energy was a health goal. Only one-third of respondents had tried a metabolism product. While the majority of participants didn’t feel educated when it came to metabolic health, 85 percent were open to trying a supplement that would support it. Related Galleries In an effort to best educate on and provide metabolic health, Care/of has launched the Chromium + Apple Extract supplement. With the new ingestible, Care/of is aiming to educate on the benefits of a healthy metabolism, which include sustainable energy, healthy blood sugar levels, healthy blood flow and better muscle mass and toning. Rather than continuing the narrative that metabolic health is all about weight loss, Care/of is focusing on how the metabolism can more efficiently break down food into energy. The product includes 200 mcg of chromium, a mineral that regulates blood sugar, and 600 mg of apple, which is meant to provide a slew of antioxidant benefits, including healthy digestion and detoxification. The new Chromium + Apple Extract supplement is now available on Care/of’s website. Tags

Care/of Frequently Asked Questions (FAQ)

  • When was Care/of founded?

    Care/of was founded in 2016.

  • Where is Care/of's headquarters?

    Care/of's headquarters is located at 9 Great Jones Street, New York.

  • What is Care/of's latest funding round?

    Care/of's latest funding round is Corporate Majority.

  • How much did Care/of raise?

    Care/of raised a total of $84.67M.

  • Who are the investors of Care/of?

    Investors of Care/of include Bayer, Juxtapose, Goodwater Capital, Tusk Ventures, RRE Ventures and 6 more.

  • Who are Care/of's competitors?

    Competitors of Care/of include myAir and 5 more.

Compare Care/of to Competitors

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Noom is a mobile health company that develops behavioral change programs that combine human coaches with personalized content to help people achieve their wellness goals. Users complete a questionnaire, download the Noom app and are paired with a dedicated health coach and customized content that evolves based on their needs.

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Headspace

Headspace develops an online membership platform offering guided meditation and mindfulness. The company operates a business-to-business (Headspace for Work) to offer its mindfulness products and services to sectors such as government entities, nongovernmental organizations, and National Health Service (NHS) to offer digital mental health tools. It was founded in 2010 and is based in Santa Monica, California.

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Goli manufactures apple cider vinegar gummies made with organic, vegan, and gluten-free ingredients.

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Bulu Box

Bulu Box is a premium vitamin and supplement sample subscription company based in Lincoln, Nebraska and founded in 2012. Brand partners such as Manitoba Harvest, Simple Being Nutrition and PowerCrunch have partnered with Bulu Box to connect to customers and get the most attention for their products.

B
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Brainiac Supplements is the maker of Study Buddy, a doctor recommended, nutrient-based study aid made with natural ingredients. Each 2-capsule serving is designed to enhance memory, concentration and focus. This is especially relevant in the life of a student, where attending class, completing assignments, preparing for exams and giving presentations are everyday activities. With so many academic, economic and social pressures facing today's students, Study Buddy ensures students have the proper nutrients needed to be successful in their studies.

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