Companies like Slack and Zoom expanded the market for enterprise communication tools — now the tech giants want a piece. Here's how Microsoft, Facebook, Amazon, and Google are going after enterprise communication & collaboration.
Amid the Covid-19 pandemic, and the accompanying surge in remote work, collaboration software has become essential to keeping many businesses running.
This has been a boon for startups enabling remote work and recently public companies such as Zoom and Slack, which have pushed the enterprise communication space forward with an intense product focus.
But the increase in remote work has also helped some big tech companies — namely Microsoft, Facebook, Amazon, and Google — boost adoption for their respective collaboration tools. These tech giants are competing for the attention of enterprises by leveraging their scale to offer more unified platforms and by touting a growing range of social features, software integrations, and more. Some may even venture into HR tech and beyond.
