News Analysis
Armani Beauty is bringing a virtual makeup application to consumers in China through WeChat. We take a look at how AR/VR, mobile apps, and e-commerce are changing the face of the beauty industry.
Makeup is getting a technological facelift. Earlier this month, L’Oréal’s Armani Beauty announced that it will be the first beauty brand to incorporate augmented reality (AR) into its WeChat application.
Through AR technology from L’Oréal’s ModiFace, Chinese consumers will now be able to virtually try on lipsticks, eyeshadow, and other products from Armani Beauty’s cosmetics line using their mobile phones, as well as take screenshots, save photos, and share images to social media.
