We mined SoFi’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
Consumer-facing finance company SoFi has traditionally been known for its lending services. The company went public in 2021, and now has a market cap of over $5B, even amid 2022’s widespread slump in tech stocks.
In recent years, SoFi’s partnership, investment, and acquisition activity have been geared toward strengthening its position in the lending space as well as expanding into areas like investing, banking, and insurance.
For example, SoFi partnered with Xignite to support the launch of its wealth management platform. In 2021, SoFi acquired Golden Pacific Bancorp, a California-based community bank, in a move that allowed it to obtain a national bank charter. SoFi also established a partnership with Lemonade in order to start offering homeowners and renters insurance in 2019.
Using CB Insights data, we uncovered the most important strategic priorities highlighted by SoFi’s recent acquisitions, investments, and partnerships. We then categorized companies by their business relationships with SoFi across these priorities.
- Banking
- Insurance
- Investing
- Lending
