Data clean rooms offer secure data-sharing environments in which advertisers, brands, and retailers can aggregate customer data from walled gardens (like Meta’s and Google’s closed ecosystems) and first-party sources without compromising customers’ privacy.

Businesses can use this customer data for targeted advertising campaigns with enhanced measurement and first-party data enrichment.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Data clean rooms for brands & retailers appeared first on CB Insights Research.

Companies building marketing attribution technology provide teams with insight into effective channels for digital marketing to help advertisers make informed spending decisions. Some of these solutions focus on closed-loop attribution — providing a direct link between targeted ads and sales — to help improve return on ad spend (ROAS) for advertisers.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Marketing attribution for brands & retailers appeared first on CB Insights Research.

Grid storage companies offer hardware solutions that store electricity during off-peak times and send it back to the grid when demand is high. The storage duration of these solutions varies, ranging from hours to days to months. Typical solutions include lithium-ion or flow batteries and thermal and compressed air energy storage.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Grid storage for utility companies appeared first on CB Insights Research.

Digital sampling platforms help companies build online sampling campaigns and deliver product samples to interested consumers.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Digital sampling for brands & retailers appeared first on CB Insights Research.

Trade promotion optimization (TPO) platforms help brands and retailers shape all aspects of their pricing strategies. Many of these tools utilize artificial intelligence (AI) to automate pricing, allowing users to avoid traditionally manual and time-consuming methods, such as spreadsheets.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Trade promotion optimization for brands & retailers appeared first on CB Insights Research.

Virtual try-on solutions leverage artificial intelligence (AI) and augmented reality (AR) to enable users to virtually try on clothes, accessories, and makeup and provide tailored recommendations.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Virtual try-on for brands & retailers appeared first on CB Insights Research.

Knowledge discovery products use machine learning and semantic search algorithms to surface relevant scientific and experimental data. Companies in this space offer solutions that take a variety of public or private data sources as input.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Knowledge discovery for pharma and CRO leaders appeared first on CB Insights Research.

Cloud research and development (R&D) allows for digitizing drug discovery and preclinical and other R&D laboratory workflows and processes. Typical features include electronic lab notebooks and lab information management systems.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Cloud R&D software for pharma and CRO leaders appeared first on CB Insights Research.

Nature mining uses biological data from natural sources — such as fungi, microbes, and plants — to discover novel drug candidates. Platforms typically collect data through genome sequencing and/or manually cataloging molecules produced by the organism. Then, they apply machine learning (ML) to parse the data and uncover drug candidates.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Nature mining for pharma and CRO leaders appeared first on CB Insights Research.

Field intelligence platforms, also known as farm management software, use sensors and artificial intelligence (AI) to collect, map, and analyze field and orchard data. Data sources include drones and satellites, soil/water/air sensors, weather stations, irrigation systems, and tractor-mounted sensors and cameras.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Field intelligence platforms for farm operators appeared first on CB Insights Research.

Weeding robots allow farmers to mechanize and automate weeding, which helps reduce labor needs as well as pesticide and herbicide usage. These robots leverage artificial intelligence, machine learning, machine vision, lasers, and other technology to accurately locate and pluck out weeds.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Weeding robots for farm operators appeared first on CB Insights Research.

Planogram compliance and inventory management providers sell technology to track in-store shelf conditions. Solutions focus on planogram and merchandising compliance and in-stock levels. There are 5 primary data collection solutions: cameras, mobile scanning, shelf sensors, robots to monitor shelves, and autonomous drones.

Companies in this space also use software platforms to process data from external sources along with their own data to optimize pricing and assortment and forecast demand.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Planogram compliance and inventory management for retailers appeared first on CB Insights Research.

Crypto payments for small and medium-sized businesses (SMBs) provide the infrastructure that enables merchants to accept cryptocurrency payments and make payouts in crypto, either online or in person.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Crypto payments for SMB leaders appeared first on CB Insights Research.

Banking-as-a-service companies enable collaboration between banks and third parties. They help third parties build, launch, and scale banking products and services through banks’ application programming interfaces (APIs). These companies typically partner with legacy banks to provide their non-banking fintech clients with a full range of banking capabilities, which they embed into their clients’ existing platforms.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Banking-as-a-service (BaaS) for banking leaders appeared first on CB Insights Research.

Crypto asset management companies provide passive crypto investment strategies to institutional clients. Examples include single- and multi-asset crypto index funds, trusts, exchange-traded funds (ETFs), and separately managed accounts.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Crypto asset management for institutional investors & traders appeared first on CB Insights Research.

Institutional staking companies in this market offer yield generation for institutional investors through staking, where crypto assets are allocated to process transactions and secure protocols (e.g., Ethereum) in exchange for rewards.

Staking providers run nodes (a requirement to stake) as a service for clients, eliminating the technical overhead that institutional investors face when setting up and managing their own nodes.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Institutional staking for institutional investors & traders appeared first on CB Insights Research.

Cross-border payments for small and medium-sized businesses (SMBs) include companies that enable SMBs to accept payments and send funds to other businesses internationally. Many providers offer financial infrastructure and application programming interfaces (APIs) that help companies operate despite borders.

Some companies build products like multi-currency debit cards and other online payment capabilities.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Cross-border payments for SMB leaders appeared first on CB Insights Research.

The retirement investment market includes companies that aim to improve advisors’ retirement offerings by providing payroll integrations and other retirement-focused portfolio-building solutions within the same platform. Most of the solutions focus on end-to-end retirement planning and cater to financial advisors and employers that want to integrate streamlined retirement offerings with their human resources systems.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Retirement investment for investors & traders appeared first on CB Insights Research.

Grid inspection companies offer solutions for the remote inspection of grid equipment, such as power lines and transformers. Utility companies can reduce their overall labor costs by using these solutions to identify when they need maintenance and repairs.

Typical solutions involve bringing together drones for remote inspection and artificial intelligence (AI)-driven software analytics platforms for defect detection. Some companies also use lidar sensors to detect hot spots on potentially faulty equipment.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Grid inspection for utility companies appeared first on CB Insights Research.

The alternative investment market encompasses any investment opportunity outside of traditional stocks and bonds, such as private equity, hedge funds, real estate, and digital assets. Business-to-business (B2B) companies in this market provide financial advisors and portfolio managers with access to alternative investment opportunities as well as related educational material that they can integrate into their client portfolios.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Alternative investment for investors & traders appeared first on CB Insights Research.

Open banking companies use application programming interfaces (APIs) to give banks access to their customer data and allow them to share that data with fintech firms (with permission from the customer). This allows banks and third-party fintech firms to easily map and analyze vast customer data, which they use to improve digital experiences and products.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Open banking for banking leaders appeared first on CB Insights Research.

Digital banking transformation companies include omnichannel retail banking suites and multiproduct offerings that assist banks with digital transformations, from online opening and onboarding to customers’ mobile app experiences.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Digital banking transformation for banking leaders appeared first on CB Insights Research.

Companies offer consumer-facing add-on solutions to enhance the customer experience and build customer loyalty. Solutions include white-label personal finance platforms that offer customized insights on money management, loyalty and cashback programs, and other card-linked offers.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Customer experience add-ons for banking leaders appeared first on CB Insights Research.

Chatbots and virtual assistants use conversational artificial intelligence (AI) designed to digitize and automate bank-customer interactions. These solutions allow customers to find quick answers to their questions and provide banks with a significant customer data collection channel.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Chatbots and virtual assistants for banking leaders appeared first on CB Insights Research.

Cloud-based core banking markets include cloud-native and cloud-based software-as-a-service (SaaS) platforms that integrate with or replace banks’ existing core systems. These solutions can lower costs across the retail banking value chain, reduce silos in front- and back-end operations, help launch new products, and drive consumer experiences.

Want the full expert post? Become a CB Insights customer.

If you’re already a customer, log in here.

The post Market Trend Report: Cloud-based core banking for banking leaders appeared first on CB Insights Research.