We outline the market outlook for omnichannel clienteling solutions in retail — from investment trends, to leading companies, to recommendations for players in the space.
What are omnichannel clienteling solutions?
Omnichannel clienteling solutions help store associates personalize the shopping experience for customers and connect their online and offline behavior by delivering them a 360-degree view of the customer. This equips them with mobile tools to build customer relationships and increase sales.
Virtual shopping tools are becoming the standard, as is the “endless aisle” that enables convenient in-store online shopping for a consistent omnichannel experience.
Features & capabilities
Omnichannel clienteling solutions provide retailers with a number of capabilities, including the following:
- Messaging tools to reach shoppers outside the store
- Customer profiles with details on shoppers’ preferences
- Point-of-sale (POS) systems for multiple forms of payment, such as pay by link, endless aisle, and click and collect
- Real-time appointment booking
- Store inventory management systems
