Location-based marketing companies offer brands and retailers insight into consumer geographical patterns to help them better understand how marketing efforts influence website and in-store traffic. These solutions can help with closed-loop measurement efforts for retail media networks by bridging the gap between ad exposure and purchasing.

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Data clean rooms offer secure data-sharing environments in which advertisers, brands, and retailers can aggregate customer data from walled gardens (like Meta’s and Google’s closed ecosystems) and first-party sources without compromising customers’ privacy.

Businesses can use this customer data for targeted advertising campaigns with enhanced measurement and first-party data enrichment.

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Companies building marketing attribution technology provide teams with insight into effective channels for digital marketing to help advertisers make informed spending decisions. Some of these solutions focus on closed-loop attribution — providing a direct link between targeted ads and sales — to help improve return on ad spend (ROAS) for advertisers.

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Grid storage companies offer hardware solutions that store electricity during off-peak times and send it back to the grid when demand is high. The storage duration of these solutions varies, ranging from hours to days to months. Typical solutions include lithium-ion or flow batteries and thermal and compressed air energy storage.

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Digital sampling platforms help companies build online sampling campaigns and deliver product samples to interested consumers.

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Trade promotion optimization (TPO) platforms help brands and retailers shape all aspects of their pricing strategies. Many of these tools utilize artificial intelligence (AI) to automate pricing, allowing users to avoid traditionally manual and time-consuming methods, such as spreadsheets.

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Virtual try-on solutions leverage artificial intelligence (AI) and augmented reality (AR) to enable users to virtually try on clothes, accessories, and makeup and provide tailored recommendations.

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With content demand on the rise, brands and retailers face the additional challenge of creating a sufficient amount of quality content across different platforms to engage and convert users. As a result, they are turning to new solutions to create, manage, and distribute content at scale.

Generative AI developments are only propelling the space forward. Content creation and distribution solutions are quickly incorporating GenAI to expedite content creation and creative processes at an unprecedented rate.

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Smart grids, which rely on new technologies like smart meters and distributed energy resources to optimize energy flows and utility operations, are designed to be more resilient, efficient, and secure than traditional electrical grids. They allow utilities to better monitor and manage electricity flows, detect outages, and respond to restore power.

They are also a key part of transitioning toward a low-carbon economy, helping move away from fossil fuels while still providing reliable electricity services to households and businesses around the world.

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Knowledge discovery products use machine learning and semantic search algorithms to surface relevant scientific and experimental data. Companies in this space offer solutions that take a variety of public or private data sources as input.

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Cloud research and development (R&D) allows for digitizing drug discovery and preclinical and other R&D laboratory workflows and processes. Typical features include electronic lab notebooks and lab information management systems.

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Nature mining uses biological data from natural sources — such as fungi, microbes, and plants — to discover novel drug candidates. Platforms typically collect data through genome sequencing and/or manually cataloging molecules produced by the organism. Then, they apply machine learning (ML) to parse the data and uncover drug candidates.

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Field intelligence platforms, also known as farm management software, use sensors and artificial intelligence (AI) to collect, map, and analyze field and orchard data. Data sources include drones and satellites, soil/water/air sensors, weather stations, irrigation systems, and tractor-mounted sensors and cameras.

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Weeding robots allow farmers to mechanize and automate weeding, which helps reduce labor needs as well as pesticide and herbicide usage. These robots leverage artificial intelligence, machine learning, machine vision, lasers, and other technology to accurately locate and pluck out weeds.

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Planogram compliance and inventory management providers sell technology to track in-store shelf conditions. Solutions focus on planogram and merchandising compliance and in-stock levels. There are 5 primary data collection solutions: cameras, mobile scanning, shelf sensors, robots to monitor shelves, and autonomous drones.

Companies in this space also use software platforms to process data from external sources along with their own data to optimize pricing and assortment and forecast demand.

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One of the earliest applications of AI in healthcare was in diagnostic imaging, where big tech companies and startups alike developed computer vision algorithms to detect anomalies from MRIs, CT scans, X-rays, and ultrasounds. 

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At the same time, financial innovation, rapid advances in AI modeling, and new digital customer data streams are making the nature of regulatory and compliance management significantly more complicated.

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Crypto payments for small and medium-sized businesses (SMBs) provide the infrastructure that enables merchants to accept cryptocurrency payments and make payouts in crypto, either online or in person.

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Banking-as-a-service companies enable collaboration between banks and third parties. They help third parties build, launch, and scale banking products and services through banks’ application programming interfaces (APIs). These companies typically partner with legacy banks to provide their non-banking fintech clients with a full range of banking capabilities, which they embed into their clients’ existing platforms.

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Crypto asset management companies provide passive crypto investment strategies to institutional clients. Examples include single- and multi-asset crypto index funds, trusts, exchange-traded funds (ETFs), and separately managed accounts.

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Institutional staking companies in this market offer yield generation for institutional investors through staking, where crypto assets are allocated to process transactions and secure protocols (e.g., Ethereum) in exchange for rewards.

Staking providers run nodes (a requirement to stake) as a service for clients, eliminating the technical overhead that institutional investors face when setting up and managing their own nodes.

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Cross-border payments for small and medium-sized businesses (SMBs) include companies that enable SMBs to accept payments and send funds to other businesses internationally. Many providers offer financial infrastructure and application programming interfaces (APIs) that help companies operate despite borders.

Some companies build products like multi-currency debit cards and other online payment capabilities.

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The retirement investment market includes companies that aim to improve advisors’ retirement offerings by providing payroll integrations and other retirement-focused portfolio-building solutions within the same platform. Most of the solutions focus on end-to-end retirement planning and cater to financial advisors and employers that want to integrate streamlined retirement offerings with their human resources systems.

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Grid inspection companies offer solutions for the remote inspection of grid equipment, such as power lines and transformers. Utility companies can reduce their overall labor costs by using these solutions to identify when they need maintenance and repairs.

Typical solutions involve bringing together drones for remote inspection and artificial intelligence (AI)-driven software analytics platforms for defect detection. Some companies also use lidar sensors to detect hot spots on potentially faulty equipment.

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The alternative investment market encompasses any investment opportunity outside of traditional stocks and bonds, such as private equity, hedge funds, real estate, and digital assets. Business-to-business (B2B) companies in this market provide financial advisors and portfolio managers with access to alternative investment opportunities as well as related educational material that they can integrate into their client portfolios.

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