The funding will help Maze develop solutions to address new use cases. Here are the top-line bullets you need to know.
Maze, a software user testing and research firm, has raised $40M in a Series B. The round drew participation from Felicis, HubSpot Ventures, Atlassian Ventures, Partech Partners, Zoom Ventures, and Emergence Capital, among others.
How’s the company performing?
- UK-based Maze supports quantitative user testing at the design phase in order to provide designers with actionable KPIs.
- It currently caters to more than 60K brands, including Sony, Nubank, BNY Mellon, Uber, and Hertz.
- The company reportedly grew by 6x over the course of the pandemic.
- Maze is supported by a team of over 130 employees spread across 35 countries.
Source: Maze
Why does the market matter?
- The global user experience research software market is expected to reach a value of $356M by 2027, at a CAGR of 11.9%, according to Market Research Future.
- A rising focus on the consumer experience and regulatory compliance as well as increasing internet adoption are contributing to growth in this market.
