In our fourth edition of The Transcript, we unpack leading identity platforms, marketing automation, and more. Yardstiq is powered by CB Insights.
Each Monday, we mine Yardstiq’s interviews with software buyers to reveal their thoughts on specific companies or markets.
Today, we’ll dig into:
- What ForgeRock does that identity platforms like Okta, Auth0 (acquired by Okta) and Amazon Cognito don’t
- MessageBird vs. Infobip in the omnichannel communications platform battle
- TripActions’ winning feature
- How marketing automation vendors (Klaviyo, Braze, Iterable, etc.) stack up
Let’s go.
IAM: ForgeRock delivers on timeliness vs. Auth0/Okta and Amazon Cognito
Last Tuesday, Thoma Bravo announced it would acquire ForgeRock for $2.3B.
This marks the private equity firm’s third identity & access management (IAM) acquisition just this year. You can see all of Thoma Bravo’s investments and acquisitions here.
Okta’s stock is down 80% YTD so maybe it’s next in the Thoma Bravo IAM roll-up?
Take stock of major IAM players with Yardstiq’s analyst-led interview transcripts.
MessageBird matches current Infobip customer pricing
TripActions’ killer chat feature
Bucking the trend, TripActions raised $304M in funding (combination of equity and structured financing) at a $9.2B valuation last week.
That’s more than a 25% increase over its last reported valuation ($7.25B) in 2021.
The travel & expense management company reportedly is eyeing an IPO at a $12B valuation in 2023. This is another company attacking American Express’ lucrative corporate spend business. We shared insights about spend management solutions, specifically Ramp vs. American Express, in a prior edition of The Transcript.Take a look at TripActions’ funding & valuation history on its CB Insights profile (image below).
In addition to the numbers, you can get access to our analyst-led interviews with TripActions customers with Yardstiq.
To market, to market
How do marketing automation solutions compare?
To find out, we spoke to customers of companies including:
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