Business Model Spotlight
D2C beauty & cosmetics startup Glossier has a loyal customer base, pushing its valuation up to $1.2B. We analyze the unicorn's funding, business model, customer acquisition strategy, market size, and competitors.
Beauty unicorn Glossier is a direct-to-consumer (D2C) startup with products across skincare, body, makeup, and fragrance.
Founder Emily Weiss began a beauty blog called Into the Gloss in 2010. In 2014, its success led to a line of skincare items, marking the launch of Glossier.
The self-proclaimed “emotional commerce” company’s foundation is its engaged community, many of whom began as readers of Into the Gloss. Their feedback informs product creation and innovation, creating a democratic, grassroots brand centered on connection.
