Enterprise Tech / Marketing & Ad Tech
Best Tag Management Companies
What is Tag Management?
The tag management market offers solutions that help businesses manage and deploy digital marketing tags on their websites. These tags are used to track user behavior, collect data, and measure the effectiveness of online campaigns. The market is expected to grow due to the increasing demand for personalized customer experiences and the need for better data analytics. Additionally, tag management systems can improve website performance by reducing page load times and minimizing errors caused by multiple third-party scripts. Overall, investing in a tag management solution can provide businesses with valuable insights into their customers' behaviors while improving website functionality.
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Top Tag Management Companies
Throtle is focused on deterministic matching and identity resolution, empowering brands with true individual-based marketing. The company's data centric onboarding approach guarantees the highest level of accuracy, scale, and responsiveness for clients. Throtle was founded in 2015 and is based in Red Bank, New Jersey.
Tealium develops a customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline, and IoT. The firm primarily serves financial services, healthcare, retail, sports & entertainment, and hospitality industries. It was founded in 2008 and is based in San Diego, California.
Bloomreach offers a suite of cloud-based software that connects both customer and product data to personalize customer touchpoints and enable revenue-driving, digital commerce experiences. Its Commerce Experience Cloud includes three product pillars: Discovery, which offers AI-driven search and merchandising; Content, which offers a headless content management system (CMS); and Engagement, which offers a customer data platform (CDP) and marketing automation solutions. Bloomreach serves commerce companies all over the world. It was founded in 2009 and is based in Mountain View, California.
OpenX is a global provider in digital and mobile advertising technology. OpenX's vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.
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Commanders Act offers marketing and advertising solutions to optimize marketing campaigns and budgets by transforming customer data into action. It enables digital teams to quickly and efficiently connect their systems and partners. The company was founded in 2010 and is based in Paris, France.
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Persoo is a complementary personalization omnichannel orchestration tool for e-commerce personalization and marketing automation.
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Simon Data is a platform that uses data to improve a company's marketing strategy. Simon Data unifies disparate data sources, connects data to a company's marketing channels, and runs rigorous tests and tracks results to improve the user's marketing campaign.
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Snowplow has created a fully managed platform for creating behavioral data that’s used by companies to power artificial intelligence, machine learning and advanced analytics applications. With the Snowplow Behavioral Data Platform, data teams can access behavioral data that’s created, modeled and customized for the specific application they’re building. Snowplow was founded in 2012 and is based in London, England.
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STRM Privacy offers a platform allowing users to build faster and cheaper with customer data without worrying about privacy.
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The ESP matrix leverages data and analyst insight to identify and rank leading private-market companies in a given technology landscape.
What is Tag Management?
The tag management market offers solutions that help businesses manage and deploy digital marketing tags on their websites. These tags are used to track user behavior, collect data, and measure the effectiveness of online campaigns. The market is expected to grow due to the increasing demand for personalized customer experiences and the need for better data analytics. Additionally, tag management systems can improve website performance by reducing page load times and minimizing errors caused by multiple third-party scripts. Overall, investing in a tag management solution can provide businesses with valuable insights into their customers' behaviors while improving website functionality.
Expert Collections
Market Map
Similar Markets
Do you compete within Tag Management?
Reach more buyers.
Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.