We outline the market outlook for location-based marketing in the consumer and retail industry — from investment trends and leading companies to recommendations for players in the space.
What is location-based marketing?
Location-based marketing companies offer brands and retailers insight into consumer geographical patterns to help them better understand how marketing efforts influence website and in-store traffic. These solutions can help with closed-loop measurement efforts for retail media networks by bridging the gap between ad exposure and purchasing.
Features & capabilities
Location-based marketing provides brands and retailers with several capabilities, including the following:
- Integrated helpdesk
- Maps-centric user interface
- Adjustable look-back window
- Proven return on investment
- Lower cost-per-action
Benefits
Location-based marketing offers these substantial benefits for brands and retailers:
- Improved app engagement
- Enhanced offline investments
- Improved store performance
- Expanded customer bases
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