We outline the market outlook for consumer survey solutions in the consumer & retail industry — from investment trends and leading companies to recommendations for the players in the space.
What is a consumer survey solution?
Consumer survey solution startups facilitate using multiple communication channels (such as text and video) for companies to survey consumers. Some solutions also offer on-demand customer surveying from networks of engaged consumers who want to share their opinions on trends and brand perception.
Features & capabilities
Consumer survey solutions provide brands and retailers with several capabilities, including the following:
- End-to-end encrypted forms and surveys
- Real-time dashboard
- Empathetic conversational artificial intelligence (AI) augments the voice-of-the-customer programs
- AI-powered big data prediction
- Customer experience platform
Benefits
Consumer survey solutions offer these substantial benefits to brands and retailers:
- Increased sales
- Enhanced loyalty
- Increased product adoption
- Reduced churn
- Improved retention rate
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