Generative AI will allow marketing teams to scale visual content creation to target different demographics and platforms. We break down the opportunity and highlight 12 relevant tech vendors.
Generative AI companies are helping brands and retailers auto-generate visual advertising and marketing content. These vendors use AI to create marketing videos from long-form blog posts, develop alternate versions of an image for social media and display ads, and more.
Quickly scaling visual content creation will allow brands to target different markets and consumers with more relevant content, supporting personalization efforts.
Coca-Cola, for instance, is using OpenAI‘s ChatGPT and DALL-E systems to generate personalized ad copy and images at scale.
Source: The Grocer
Vendors in this space include:
