We outline the market outlook for customer experience add-ons in the financial services industry — from investment trends and leading companies to recommendations for the players in the space.
What are customer experience add-ons?
Companies offer consumer-facing add-on solutions to enhance the customer experience and build customer loyalty. Solutions include white-label personal finance platforms that offer customized insights on money management, loyalty and cashback programs, and other card-linked offers.
Features & capabilities
Customer experience add-ons provide banking leaders with several capabilities, including the following:
- Cashback rewards platforms
- Financial health platforms
- Fraud detection
- Intelligent financial insights
- Personal and business finance management solutions
Benefits
Companies offering customer experience add-ons provide these substantial benefits to banking leaders:
- Reduced onboarding time and cost
- Improved customer experience
- Improved engagement on digital banking platforms
- Better financial well-being
- Increased savings for end users
- Increased cross-sell opportunities
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