We outline the market outlook for customer analytics & insights in the financial services industry — from investment trends and leading companies to recommendations for players in the space.
What is customer analytics & insights?
Customer analytics & insights companies aggregate and analyze data on customers’ financials and behaviors to build unique profiles for individuals. Solutions include artificial intelligence (AI)-based customer intelligence platforms, data aggregation, analysis platforms, and data-driven microservice solutions that combine insights with personal finance tools.
Features & capabilities
Customer analytics & insights provide banking leaders with several capabilities, including the following:
- AI-powered customer identity resolution and management
- Financial wellness programs
- Credit assessment memos
- Business intelligence and predictive analytics interfaces
- Data normalization and analytics platforms
- Automated spreading analysis
Benefits
Customer analytics & insights companies offer these substantial benefits to banking leaders:
- Improved customer experiences
- Improved digital engagement
- Increased revenue
- Reduced operational costs
- Reduced customer churn
- Enhanced operating efficiency
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