We outline the market outlook for digital sampling in the consumer and retail industry — from investment trends and leading companies to recommendations for players in the space.
What is digital sampling?
Digital sampling platforms help companies build online sampling campaigns and deliver product samples to interested consumers.
Features & capabilities
Digital sampling provides brands and retailers with several capabilities, including the following:
- Consumer data collection
- Post-campaign reports and analytics
- Fulfillment and delivery management
- Pre-trial diagnostics
- Intelligent order filtering
Benefits
Digital sampling companies offer these substantial benefits to brands and retailers:
- Increased sales
- Improved brand awareness
- Quality data collection
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