We outline the market outlook for trade promotion optimization in the consumer and retail industry — from investment trends and leading companies to recommendations for players in the space.
What is trade promotion optimization?
Trade promotion optimization (TPO) platforms help brands and retailers shape all aspects of their pricing strategies. Many of these tools utilize artificial intelligence (AI) to automate pricing, allowing users to avoid traditionally manual and time-consuming methods, such as spreadsheets.
Features & capabilities
Trade promotion optimization provides brands and retailers with several capabilities, including the following:
- Revenue growth management
- Competitor price tracking
- Entry, dynamic, and promotional price setting
- Scenario planning
- AI-powered insurance solutions
- Trade management and organization functionalities
Benefits
Trade promotion optimization companies offer these substantial benefits to brands and retailers:
- Increased revenue
- Enhanced labor productivity
- Reduced operating costs
- Increased product-level margins
- Improved accuracy in planning estimated trade spend
Want the full expert post? Become a CB Insights customer.
If you’re already a customer, log in here.
