From building AR/VR headsets to billion dollar gaming acquisitions, tech leaders are aggressively investing in the metaverse. We look at how and where three big tech companies are developing new products, backing immersive technologies, and strategically partnering to secure their foothold in the space.
The metaverse — the concept of shared worlds driven by virtual products and digital experiences that are highly immersive and interactive — is projected to be a $1T market by the end of the decade. While uncertainty remains as to what the metaverse will look like in the future, tech giants are taking no chances in missing out.
Microsoft, Meta, and Qualcomm have stepped up their efforts in tech product development, investments, partnerships, and acquisitions.
Download the report to find out:
- The major tailwinds fueling big tech activity in the metaverse
- The competitive advantages of different tech giants in the metaverse
- Where big tech is competing in the metaverse
REPORT HIGHLIGHTS:
- Big tech is showing an increasing interest in gaming. Microsoft and Meta have made a combined 15+ gaming acquisitions, with the goal to own immersive entertainment in the metaverse.
- Tech giants are expanding outside of their core products to compete in the metaverse. Meta is attempting to bring semiconductor development in-house to reduce its dependency on players like Qualcomm, while Qualcomm is bundling its AR/VR chips with AR/VR software development tools.
- Big tech is doubling down on their competitive advantages. Qualcomm is dominating in developing processors for AR/VR. Meanwhile, Meta is exploring social networks and advertising opportunities, while Microsoft is building an arsenal of gaming content it will offer exclusively on Xbox platforms.