From product information management to AI-powered search & recommendation engines, we take a look at the merchandising technologies that retailers and brands should consider in the short and long term.
Amid rising consumer uncertainty and inflation as well as the shift to omnichannel models, chief merchandising officers are increasingly looking to adopt merchandising tools and technologies that support faster decision-making and help them scale their work across channels.
In this report, we evaluate 15 tech markets that fashion and general merchandise brands and retailers should monitor, vet, and prioritize toward this effort, including:
- AI-powered search & recommendation engines
- Assortment planning
- Demand forecasting & inventory optimization
- Digital sampling
- Digital signage & displays
- Electronic shelf labels
- Indoor mapping analytics
- Multi-purpose platforms
- Product information management
- Resale-as-a-Service (RaaS)
- Trade promotion optimization
- Trend identification
- User-generated content management
- Virtual try-on
- Wholesale platforms
CB Insights examined tech markets across merchandising using the MVP framework. This methodology scores top tech markets across two metrics:
Market momentum — Measures private market activity as a signal of the degree of overall market potential. Signals include the number of startups, the amount of capital invested, and the relative maturity of startups in the space, among others.
Industry leader activity — Assesses the degree of tech market involvement among established industry players. Signals include CVC activity, industry and executive chatter, and patent filings, among others.
Want the full expert post? Become a CB Insights customer.
If you’re already a customer, log in here.
