From taste intelligence to automated focus groups, this MVP Technology Framework evaluates the tech solutions CPG & retail leaders are using to uncover consumer insights faster and more accurately.
Launching a new CPG product is a high-stakes game. In the US, 7 out of 10 new products are deemed failures, according to Nielsen.
Lack of product-market fit, bad timing, and misfiring innovation attempts are some of the top reasons for failed product launches, resulting in lost revenue opportunities.
To help reduce the risk of costly failures, market research and consumer insights teams at CPG leaders like Nestle, Pepsi, and Adidas are adopting technology to identify emerging trends better, understand consumers, and improve product development.
Solutions in the space are using technology to make subjective market and consumer research into more data-driven processes, helping to scale research and deliver key insights faster.
This report evaluates 11 tech markets that brands and retailers should monitor, vet, and prioritize.
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